Do You TiVo?

We all know people who fire up the DVR during the Super Bowl .. after all, it's not just the great plays people re-watch .. we now know yesterday was the day to check out clever commercials.

And TiVo (TIVO on the Nasdaq) knows what you watched .. and what you re-watched.

According to the Alviso based company, the E-Trade ad with the baby investor was the #1 rated spot during the big game. Good for E-Trade. It's been a horrible year. So bad, in fact, that when I saw the baby ad, I could only think of the fact that this is a company that lost billions of dollars over the last three months .. and it's buying a Super Bowl ad?

But, that's just the business reporter in me. Today we head over to TiVo, to figure out how the magic happens that this company knows all of our TV watching habits.

We'll show you at 5 & 6.